F1 - Chinese Grand Prix
The Shanghai International Circuit is famous for its “shang” (上) shaped track and high-speed straights, but in 2018, the real acceleration happened in the F1 Fan Zone.
Titan the Robot made his highly anticipated debut at the Chinese Grand Prix, sparking what can only be described as “Titan Mania” across the paddock.
Performing over four action-packed days, Titan proved to be the ultimate attraction, drawing such massive crowds that event organisers had to draft in additional security teams to manage the thousands of fans vying for a glimpse of the 8-foot superstar.
Audience Reaction
While the drivers were battling the technical complexities of Turn 1, Titan was busy conquering the heart of Shanghai. The Chinese audience’s reaction was rapturous, embracing Titan’s unique blend of mechanical wit and street theatre.
Even the famous badge sketch in the show went stratospheric! Chinese crowds could wait to get a titan badge of their own!
Titan’s success in Shanghai is a masterclass in how to skyrocket trade show footfall and brand awareness. Whether it’s an international Grand Prix or a local corporate activation, Titan provides an unrivaled level of engagement that turns “visitors” into “viral fans.”
Are you ready to make your next event legendary?
Book Titan the Robot today and give your guests an experience they will be talking about for years.